A good SEO has to have since it is something very important in any marketing strategy. So, this article will be especially useful if you want to dedicate yourself to SEO and everything that has to do with it, as in the case you want to hire someone to develop this work Of course, not all the features mentioned here will be equally important. Some are more than others. And, in addition, there are some additional features that might be interesting to have, but which I will not talk about because of space. We will talk about the Harrisburg SEO.
Harrisburg SEO – Passionate
The first thing that has to be a good SEO is passionate about what it does. And this is essential because SEO changes practically every day. Google’s algorithm is reinventing itself daily so you cannot be fooled. Of course, whenever there is a change, there is a way to cheat it. But, that form is different from the one used the previous day, so it is essential to know these small changes to adjust the strategies. And, as you can suppose, a person who is not sufficiently interested in SEO cannot keep up with these little tricks that change with the passing of days.
You need to have the real passion to be able to devote the necessary time to discover these changes, reading many blogs and forums, other people’s experiments and, of course, doing your own experiments to see to what extent a small change can improve the results in the SERPs.
Harrisburg SEO consultants have an analytical mind
We already talked in the past about the characteristics that a web analyst should have. And, in the case of SEO, it is also important that there are that analytical mentality and ability to perform experiments. The analytical mind is essential to take into account all the factors that are influencing the positioning (or not) of a certain web page. In addition, these factors are, each of them, exaggeratedly complex by themselves.
The simple fact of seeing the number of metrics that must be taken into account in a simple link gives a good account of how much you have to take into account in all other topics related to SEO. Therefore, a person who does not have enough analytical mentality, will not be able to develop a good job, because he will be unable to immerse himself in the data and draw good conclusions about it.
Ability to perform experiments
The second of the characteristics related to the web analyst that has Harrisburg SEO is the ability to perform experiments. And, as I mentioned, it is essential to check small things every day to see if the Google algorithm has changed. These experiments, as in the case of the web analyst, must be carried out following the scientific method, to ensure that there are no external factors that are influencing what is being measured. For example, if you want to measure the influence that keyword density has on two different websites, you cannot use different designs, or different titles, or different link profiles, because that can affect many other metrics.
Those other metrics, in turn, will affect the positioning and, consequently, you will not have the certainty that it is the keyword density that has positioned you or not. In short, to have a good SEO, you must make sure that person has the ability to perform scientific experiments and Harrisburg SEO has it all. It is not always possible because it is a changing and lively environment, but you have to hire the one who comes closest to what the scientific methodology indicates.
Without fear of losses
This is a subject a little harder to understand, but with a brief explanation, it will be understood perfectly. Many people set up their own websites, and, when they see that they are working, they do not dare to do what changes that could lead to the web ending up in the hell of Google (and rightly so). However, SEO has a less developed fear of losses and has no problems in applying that type of changes to see if it can achieve faster results and better position in Google. The advantage of this is that, as you are doing this type of experiments with real webs of your property, as they are falling or going up, you learn along the way and, later, you can apply those techniques to other web pages.
In a sense, this ability to not be too afraid of losing the positioning of their websites helps you, when working on a new website, to go faster, thanks to the knowledge that has been accumulating. Therefore, when you are going to hire an SEO, look as much as your successes as SEO as at your failures. If you only have successes, it means you do not take chances. If you have failures, it is that you are always looking for the Google algorithm limit. It is that last type of SEO that you are interested in hiring (yes, that the experiments do with their websites, not with yours).
Able to perform repetitive tasks
Another important point is that you have to be a person capable of performing repetitive tasks because many of the tasks that must be performed in SEO have to be carried out hundreds of times. And this point is important because it is not easy to find someone who, in addition to having the ability to perform repetitive tasks, has a divergent and creative thinking, which is another of the characteristics that an SEO should have. Usually, the person who has one thing lacks the other. For example, creative people tend to get bored with repetitive processes. That’s why finding a good SEO is so difficult. There is a higher degree of SEO, which is one that is capable of programming systems that make those repetitive tasks are automated. Of course, for this, in addition to SEO, you must have good programming skills and we are happy to announce that Harrisburg SEO has it.