SEO stands for Search Engine Optimization which means the process of optimizing the websites to be visible in the manner and getting more visitors. There exists some of the common methods and process for SEO. For this SEO, one should have some basic knowledge of HTML, XHTML, and STYLE SHEET etc. These are some of the web designing languages, which is used for search engine optimizing the process.And it works on with various activities. Some of them are crawling, processing, indexing, and retrieving results. There area number of SEO Company available in the world, which was developed in the sense of designing and developing the websites to get the best ranks in the website results. It is like a search engine marketing, which means improving the quality for best results in search engines.
Tactics Adopted By SEO Company
SEO can be done by various methods. And the main categories are,
White hat SEO
Most of the SEO Company use this method and optimizes the websites to receive the number of visitors. This method follows and conforms to the search engine guidelines. It makes the visitors be satisfied with the good quality on the web pages and no deception will occur. Also, it ensures the content of the web page and focuses only on the good quality and content rather than the search engines. The user will see the content which has been indexed in the search engine. If the company follows the honesty terms and policies then it follows the white hat SEO method in order to get the valuable visitors.
Black hat SEO
It is also called the Spamdexing method. As the name itself can define the method as the company will do some redirecting the web pages using some spam indexes in the search engine. This method will involve the deception to the visitors, and be attempting to the disapproved search engines. The company will hide the text in some web page designing language and make them invisible. This will automatically increase the search engines indexes and redirects the visitors to the page. Also, some may also create the mirroring websites with similar content and different URL’s. Nowadays, search engines are smarter to get rid of these websites tactics. This type of black hat SEO should be avoided by the SEO Company.
What are the different process involved in SEO?
Each company follows various types of process for SEO. Some of them are listed below,
- Analyzing: Before starting up to any process one should analyze the needs and methods to follow for the best results. Analyzing is the process to identify the company need, and the details of the whole company should be analyzed as the services involved in the company etc.
- Getting Keywords: Keywords play a vital role in the SEO process. As the keyword is the basis for the search engine index, it should be placed in the right place in a perfect manner. The keywords can only make the company get more ranks.
- Page optimization: Page optimization is the process of making the website to be visible in a faster manner. Some user may experience the low speed and bad content on the website. This will make them deceptive and frustrated. Hence, the technical related tactics and methods are involved in this process. The website should appear at most possible speed and user-friendly.
- Creating a good Content: After getting onto the website, there leads to some bad situations. And, one of them is the bad content or not having the relevant content on the website. The website should be attractive and should include all the keywords which will enhance the ranks.
- Links to search engines: It is the process of building the link between quality content and manual outreach. This is one of the important processes in order to get the best results and ranks. As this process will play the key role in building the authority and the search traffic for a long-term.
- Reports: Reports should be generated in order to keep track of the results of the website. If the ranks were low, the company should take the necessary steps to increase the rank and performance of the search engine. This process can reduce the bounce rate of the SEO Company in the market.
These are the important and best process which would take place in many SEO companies to reach the high-level rank in the search engine. Each company may follow the specific terms and policies in order to increase their rank. And the above mentioned are the common processes which are involved in the company.
The SEO Company needs the best SEO specialist in order to reach the top ranks in the search engines. The SEO specialist should know everything about the search engine optimization like the tactics and methods involved. There were plenty of opportunities are available for the SEO specialist around the world. One should be knowledgeable in all related skills to enter this field. The company should also follow the honesty terms and conditions and should avoid the black hat tactics.
Some of the black hat tactics involve Cloaking, metatag stuffing, keyword stuffing etc. And creating low content with more keywords poor phrases is called doorway or gateway pages, creating a copy of popular websites and redirecting them to malicious websites is called as page hijacking are also the black hat tactics. The company should avoid the more doorway pages and the spam emails to the users. These processes can make the visitors more deceptive and frustrated with the search engine.
The best SEO Company follows the best terms and conditions like the white hat tactics. They would also have some specific software and designing language which is more attractive and useful to the visitors. The company also uses some sitemap, FAQ, about us, Help, contact us, and Copyright on the website. The company should also avoid the methods and tactic which will leave their visitors into the plight situation.